![]() In fact, a recent survey suggests that roughly 80% of marketing executives have used or plan to use chatbots by 2020. I believe we are going to see more businesses take advantage of these tools by the end of 2018. Their automatic responses are based on how they are programmed.Īs you can see from this Pizza Hut example, these bots can be used directly to drive more sales and increase revenue streams. These bots recognize word phrases sent by users. Take a look at how Pizza Hut uses chatbots to make it easy for customers to order food through social media: The possibilities here are seemingly endless. In the first year of the new Facebook Messenger platform, we saw the number of chatbots jump from 33,000 to more than 100,000. Now chatbots are being integrated with social media platforms.īusinesses are using chatbots to communicate with their customers on social media. They go all the way back to the days of AOL instant messenger.īut like everything else, they are evolving. Internet chatbots have been around for a long time. This will help you maximize your reach and generate new leads for your company. Start going live on all your distribution channels. Businesses need to recognize how this trend can help increase engagement with social media followers. The increasing popularity of live video means your company needs to get on board with this trend right now. Regular people share live videos to interact with their friends and family on social media. Marketers aren’t the only ones taking advantage of live streams. I expect to see a much higher percentage by the end of this year. In 2017, only 31% of businesses broadcasted live videos to promote their brands. ![]() When it comes to live streaming, Facebook leads the way, according to the 2018 state of social media report from Buffer. Brand marketers are taking advantage of this. ![]() And 82% of consumers say they would rather watch live videos than read social media posts.Īs a result, the most popular social media channels have implemented live streaming options. Research shows that 80% of audiences prefer watching live video from brands as opposed to reading a blog. In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy, according to a recent study.Ĭonsumers love it. It should come as no surprise that this continues to be a popular trend in 2018. In one of my previous blog posts, I explained that you should jump on the live video bandwagon. Live video content made big waves in 2017. ![]() ![]() It’s important for you and your brand to stay on top of things right now. I predict that these trends will continue in the coming year. Plus, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these early months. I analyzed data from previous years and determined what trends saw a steady incline. As we near the midway point of 2018, I’ve taken the time to identify the top social trends of the year to date. Today, marketing and social media go hand in hand. You also need to stay up to date with the latest marketing trends and apply them to your business. Being active on social media is huge, and it’s absolutely necessary for your survival.īut that alone won’t automatically make you successful. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday.Īs a marketer, you need to learn how to properly leverage these platforms to your advantage. ![]()
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